My Dyslexia Story Starts Early

I was diagnosed with dyslexia when I was 10 years old.

I still remember what my mum says I told her at the time.

“At least now I know I’m not stupid.”

That sentence has stuck with me my entire life.

School was hard.

Reading was slow.

Spelling was painful.

Writing felt like wading through mud.

But what I didn’t realise back then was that my brain wasn’t broken.

It was just wired differently.

Like many dyslexic kids, I learnt early how to mask, cope, and push through. I learnt how to survive school, not how my brain actually worked.

That understanding came much later.

I Was Never Built to Work for Someone Else

One thing became very clear to me early on.

I was never going to work well for other people.

I struggled with rigid systems, unclear expectations, office politics, and being told how something had to be done when I could see a better way.

So I did what many dyslexic thinkers do.

I became an entrepreneur.

I loved the freedom.
I loved the control.
I loved the creativity.

I also made a lot of mistakes.

Some of them more than once. Sometimes more than twice. Just to really make sure the lesson landed.

The highs were high.

The lows were brutal.

And for years, I didn’t understand why business felt harder for me than it seemed to for others, even when I was doing well on paper.

Why I Started The Truth About Dyslexia

In 2018, I started a podcast called The Truth About Dyslexia.

At the time, it wasn’t about business.

It was about understanding myself.

As an adult, I realised I still didn’t truly understand what dyslexia actually was. I had the label, but not the insight.

So the podcast became my way of learning out loud.

I explored topics like:

• Trigger words

• Visual thinking

• Perfectionism

• Overwhelm

• Time blindness

• Burnout

• Why simple things feel hard

• Why hard things sometimes feel easy

The response surprised me.

People from all over the world started reaching out. Emails. Messages. Comments.

“This finally explains me.”
“This explains my partner.”
“This explains my child.”

Over time, the podcast passed one million downloads, and became one of the most consistent things I’ve ever done in my life.

Which still makes me laugh.

The Pattern I Couldn’t Ignore

As the years went on, a pattern became impossible to ignore.

A huge portion of my listeners were business owners.

Founders.
Consultants.
Tradespeople.
Creatives.
People running their own thing.

And the challenges they were describing weren’t just dyslexia problems.

They were entrepreneur problems amplified by dyslexia.

Burnout.
Inconsistent income.
Overthinking.
Too many ideas.
Not enough execution.
Doing everything themselves.
Struggling to get customers without exhausting themselves.

That’s when things clicked.

Dyslexic Thinkers Are Overrepresented in Entrepreneurship

There’s a reason this overlap exists.

Multiple studies suggest that 30 to 40 percent of entrepreneurs show strong dyslexic traits, compared to around 10 percent of the general population.

Not all of these people have formal diagnoses.

Many were missed at school.
Many were labelled lazy, distracted, or not applying themselves.
Many simply learnt to cope.

But dyslexic thinking brings powerful strengths:

• Big picture thinking

• Pattern recognition

• Visual processing

• Creativity

• Problem solving

• Intuition

Business rewards these traits.

Traditional education often doesn’t.

Why The Podcast Had to Evolve

By the end of 2025, it became clear that the podcast needed to evolve.

Not because anything was wrong.

But because clarity matters.

I wanted one voice across everything I do.

One message.
One direction.

Two things matter deeply to me:

• Neurodiversity, especially dyslexia and ADHD

• Entrepreneurship and building a business without burning yourself into the ground

So in early 2026, The Truth About Dyslexia became The Dyslexic Entrepreneur.

This isn’t a pivot away from dyslexia.

It’s a sharpening of focus.

What The Dyslexic Entrepreneur Is Really About

This podcast is for people who:

• Think differently

• Run their own business

• Feel like they’re always pushing harder than they should

• Want more customers but less stress

• Are tired of burning out on repeat

We talk about:

• How dyslexic and ADHD brains actually work

• Why traditional business advice often fails us

• How to build systems that reduce cognitive load

• How to get customers without constant hustle

• How to regulate your nervous system

• Why health, relationships, and business are inseparable

Because if your nervous system is shot, nothing else works properly.

Bringing My Marketing Background Into The Conversation

Alongside the podcast, I run a web design and digital marketing agency called Virtual Innovation.

We build websites, funnels, and systems for businesses using platforms like WordPress and Shopify.

Over the years, we’ve worked with a large number of dyslexic entrepreneurs, often without initially realising it.

The pattern is always the same.

Incredible businesses.
Amazing service.
Brilliant thinking.

But inconsistent marketing.
Overcomplicated websites.
Manual processes.
Burnout creeping in quietly.

This podcast is where those worlds come together.

I share what actually works for dyslexic entrepreneurs when it comes to:

• Websites that reduce overwhelm

• Systems that replace willpower

• Marketing that works with your brain, not against it

Learning From Others Like Us

Another big part of this podcast is conversation.

I’ll be interviewing:

• Dyslexic entrepreneurs

• ADHD founders

• Creative business owners

• Neurodiverse leaders

Not polished success stories.

Real ones.

Where did their brain get in the way?
What did they do differently?
What would they change if they were starting again?

Because representation matters.

And hearing how others navigate this journey helps us stop thinking we’re broken.

Why This Podcast Exists

The goal is simple.

I want to help more dyslexic entrepreneurs:

• Get into business

• Stay in business

• Stop burning out

Too many brilliant people are leaving money, energy, and health on the table because they’re trying to run their business like someone they’re not.

You don’t need fixing.

You need alignment.

If This Sounds Like You

If you’ve ever felt like:

• Your brain works differently

• You’re capable of more than you’re currently achieving

• You’re tired of pushing so hard

• You want a business that feels sustainable

You’re in the right place.

This podcast is here to help you understand your brain, design your business around it, and build something that actually works for you.

Welcome to The Dyslexic Entrepreneur.

You’re not behind.
You’re not broken.
You’re wired differently.

And when that wiring is supported properly, it becomes a serious advantage.